April 11, 2011 05:33:39 PM IST Ruhail Amin, Glamsham Editorial
After being written off for being a mere one film wonder, Asin is steadily making a comeback in the hearts of her audiences. Many give her forthcoming film READY the credit of bringing her back from obscurity into the spotlight once again.
That is one of the reasons why Asin is again the hot favourite of many big brands. If you look at her career graph, ever since her last film LONDON DREAMS flopped her career had almost come to a grinding halt. But, thanks to the hype associated with her upcoming film READY opposite Salman Khan, Asin is again the cynosure of many big brands and is seen as a selling star yet again.
According to industry observers, "Asin has bagged some envious ad brands of late. Thanks to the hype that her forthcoming film READY is commanding, Asin is already benefitting from it. The fact that READY is Salman's first release after the mega hit DABANGG has made it easier for Asin to attract attention. And given the Salman factor, the film has already generated huge attention when the fact is that it is still couple of months away from its release."
With READY giving Asin a new lease of life, let's hope this attention is here to stay.