"It is obvious that with this film, the young heartthrobs are looking at winning over audience in the interiors of the country as well", says an industry insider, "Imran's I HATE LUV STORYS was a hit and BREAK KE BAAD also survived but they were predominantly multiplex films for urban audience. It was time for him to break into the rest of the country as well."
As for Katrina, she has managed to sneak into this territory courtesy 'Sheila Ka Jawaani' and with MERE BROTHER KI DULHAN, it only made sense to further push the envelope. This is her chance to make commoners connect with her as well and hence enhance her reach.
"Success of films like BAND BAAJA BAARAAT and TANU WEDS MANU proves that there is lot that can be earned from the interiors of the country", says a trade expert, "Look at these films, they had lesser stars but still worked because they were rooted, connected with the audience and most importantly were well made.
To give due credit to Yash Raj Films, the makers of MERE BROTHER KI DULHAN, they were actually the pioneers when it comes to films that have carried 'desi' formula.
"BUNTY AUR BABLI is the biggest example", continues the source, "Even BAND BAAJA BAARAAT was their film. Somewhere in between they lost their way with a flurry of good looking but unimpressive films. Now with MERE BROTHER KI DULHAN, they are building upon the formula."