April 23, 2011 12:30:20 PM IST Joginder Tuteja, Glamsham Editorial
Though masses are pretty much lapping the promos of READY, there is some trouble in paradise with a particular entertainment network targeting the film and creating speculations around it's box office prospects. This has resulted in the film's producer Bhushan Kumar writing a letter to the Guild and challenging the ethics behind the reports which are currently on air.
"This network is targeting bhai's READY and he is obviously not taking it all too kindly. Even though the issue is between the film's producer Bhushan Kumar's company T-Series and the entertainment network due to some copyright issues and software sharing for their music channels, READY is being dragged into the entire mayhem with negative reports being aired about it", informs a source close to Salman.
"Bhai said that inko jo karne hai karne do, humein koyi problem nahi hai", adds the source, "However Bhushan is not willing to take it lying down. He strongly believes that constant run down of READY is unethical. Though he is confident about his film, he feels that such attitude needs to be curbed. To ensure that it is addressed, he has requested Guild members to intervene."
Now this is where Shahrukh and Karan Johar come into picture as they are two of the strongest members of the guild and a copy of the letter has reached them as well. Though on a personal note Shahrukh's equation with Salman hasn't shown much improvement over the years, he hasn't shown a back on this request since this issue concerns Bollywood in general.
"All top film people are members of the Guild, including Shahrukh and Karan Johar. Yes, I have written to them as well", says Bhushan.
Now if support from Shahrukh does come in and Salman indeed goes on to win this battle, perhaps it would mean closing of an ugly chapter and an altogether new beginning for him and Shahrukh. Fingers crossed.