April 28, 2011 02:03:19 PM IST Joginder Tuteja, Glamsham Editorial
DABANGG arrived with a bang and not just broke the opening weekend record of 3 IDIOTS but also turned out to be the second highest grosser in the history of Hindi cinema by doing business in the excess of 140 crores net. Now comes Salman Khan's READY and after watching the film's promos, trade is already pegging it to be next Salman blockbuster that would at the least top 100 crores mark.
"It is simple maths actually instead of any assumption, guess work or wish-list", says a director who has worked with Salman in the past, "When a film of his comes after such a huge gap, in this case as much as 9 months after DABANGG, the craze is bound to be manifold."
Now with promos of READY being out, it is obvious that the makers are playing to his DABANGG image. They are unabashedly selling Salman of his post-Dabangg image, what with numerous references to his 2010 cop action drama by means of mannerisms (sunglasses placed in collar), dialogues (never under estimate I, me and myself) and body language (ever-so-flamboyant). No one seems to be thinking about what really is the story of READY with it being presented as a Salman Khan show-reel.
Bhushan Kumar, producer of READY, promises that there is much more to follow though. "'Character Dheela' is already a rage and 'Humko Pyaar Hua' has just been released. Now just wait for 'Dhinka Chika' and you would know what READY is all about. Everything about the film is as commercial as it gets. We have the plans laid down."
We look forward to them unfolding soon Bhushan. No one minds a blockbuster bringing smiles back for Bollywood.