Chances are that you wouldn't have missed the promos of PYAAR KA PUNCHNAMA that have caught attention of most over the fortnight gone by. And if you have seen the promos, it is more than obvious that the sound of 'Ishq Na Kariyo Kakke' must be reverberating till date.
Well, the makers too have realised that the song's popularity would only improve chances of a bigger success for the film. For that reason, even though 'Ishq Na Kariyo Kakke' was earlier planned to be a part of only the background score, now it would appear as a full fledged music video.
Says a source attached to the film, "Kumar Mangat Pathak, who has entrusted the responsibility of the film's production to his son Abhishek Pathak, has been spending quite lavishly on the film despite it boasting of an all new starcast. One music video has already been shot for the highlight song 'Kutta' while another is already in progress with 'Chak Glassi' also going on floors. This is in addition to three in-film songs that are already in place."
No wonder Abhishek is quite excited and is already putting together resources to bring the song on floors and get the final cut ready within a fortnight.
"Even though the music has just released, enquiries have already started coming in for 'Ishq Na Kariyo Kakke' as well. Our product has to stand out and for that we are set to go all out. We are convinced that the song deserves a video. Even though it is an added expense, we are fine with it", says Abhishek.
Well, he better hurry up as this film starring Kartik Tiwari, Rayo Bhakirta, Divyendu Sharma, Nushrat Bharucha, Sonalli Sehgall & Ishita Sharma with Luv Ranjan as the director is all set for 20th May release.