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Sony Music partners with Yash Raj Films



August 8, 2011 07:03:40 PM IST
Sreya Basu, IBNS, Glamsham Editorial
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Sony Music Entertainment, a leading global music company, announced the worldwide digital audio and video distribution rights of Yash Raj Films' three upcoming blockbusters- MERE BROTHER KI DULHAN, LADIES V/S RICKY BAHL and MUJHSE FRAAANDSHIP KAROGE.

With this alliance Sony Music will leverage its entire digital delivery bandwidth for offering audio and audio visual music content of these films on mobile devices and other mobile platforms.

MERE BROTHER KI DULHAN and LADIES V/S RICKY BAHL
MERE BROTHER KI DULHAN and LADIES V/S RICKY BAHL

It will also offer audio content through the internet via streaming services & legal online download applications.

Audiences will not only be able to set their favorite songs as their ring tones but also watch it while on the move either on their mobile phones or through Live streaming on the internet.

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'With the huge demand the music of MERE BROTHER KI DULHAN has created, the songs of MUJHSE FRAAANDSHIP KAROGE and LADIES VS RICKY BAHL promise to be as exciting,' said the company.

Currently Sony Music has released the title track 'Mere Brother Ki Dulhan' on Nokia OVI and as caller back tunes on various mobile networks. The entire music album of the movie will be made available worldwide by August 8.



 
  

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