August 10, 2011 01:00:07 PM IST Glamsham Editorial
'Panch Koti Mahamoney' that is how it will be called. If a KBC 2011 participant answers the thirteenth question right, he or she will carry home a cool Rs.5 crores home. The format of the show has been simplified with a 'Manchaha Padav' option. Participants will be able to pick their own 'padav' defending on their confidence levels. They will be subjected to a time limit to answer their questions till they reach the 'padav'. If they answer the questions correctly, they will be assured of taking away the winnings till that point. There will be no 'padav' or time limit thereon.
According to Sony Entertainment Television (SET) officials, they had received 45 lakh applications from 'aam aadami' from the hinterland of the Nation cutting across all caste, creed, sex, language, and regional barriers and their slogan 'koi insaan chota nahin hota' has had a terrific connect with the people. It is a logical extension of the previous theme 'koi sawal chota nahin hota'.
KBC 2011 begins on 15th August, 2011, in the 8.30-9.30 PM time band. This suits better the audiences in smaller towns and Kasbahs who are generally back home around this time. This also fits in well with the Channel's strategy to expand its viewership base and mass appeal while keeping in tune with the 'aam aadami' theme of the popular game show. The Channel is aiming to get into the top three bracket among all the GECs and hoping that Big B's charisma and the popular appeal of KBC 2011, and the other popular shows in the prime time band will help it garner better TVRs.