August 12, 2011 06:17:43 PM IST Glamsham Editorial
RA.ONE continues to surprise the Indian audience with new innovations on a continued basis. Red Chillies Entertainment has declared a tie-up with Sony Computer Entertainment Europe (SCEE) to build a full cycle game on PlayStation platform. The video game version of the movie will be called 'RA.ONE-The Game' and will be available on PS2 and PS3 (through PSN download).
This is a newer direction for Bollywood to create a win-win strategy of both promoting the film as well as create a brand extension strategy for RA.ONE. The film, with its super hero touches, is appropriate to seamlessly use the PlayStation platform and connect with the Indian youth.