August 16, 2011 01:00:09 PM IST Glamsham Editorial
This Rakhi season the market was abuzz with innovative 'Bodyguard Rakhis' everywhere. Given the hype surrounding his Eid release, some enterprising entrepreneurs came out with 'Bodyguard Rakhis' that flooded the market and were a huge hit.
Brothers are also bodyguards, expressed Salman Khan at the launch of the first look of the BODYGUARD. The DABANGG actor whose new avatar this Eid is that of a BODYGUARD strongly believes that every person who loves and protects their loved one is a true bodyguard.
It's obvious that young girls with Bollywood stars in their eyes would like their real brothers to be as protective of them, warding off dangers with an iron fist and a karate kick, as Salman Khan does in the film's promos. A photograph of Salman from the movie is the USP of these first of-their kind Rakhis.
Interestingly, these 'Bodyguard Rakhis' are not a marketing gimmick. In fact, producer Atul Agnihotri was amazed and surprised. "Is that so? Well, they are not part of the film's promotion, but I like the idea," he expressed.
A caring Mother, a protective Brother, nurturing Father - every single person is a bodyguard in itself. Every individual is a bodyguard as he or she always protects their loved ones from danger or any bad influence and this makes a true bodyguard.
Interestingly, this year during the season of Raksha bandhan the market was seen flooded with innovative rakhis with Salman's photographs on it and BODYGUARD inscribed on it.
It is amazing how Salman has such a huge mass appeal and a big fan following that such innovative rakhis have emerged in the markets grabbing everyone's attention.
People have gone crazy with these rakhis and all sisters were proud to tie them to their brother's wrist to show their strong bond and love.
The BODYGUARD team is surprised and amazed to see how the entire market is flooded with the 'bodyguard rakhis' and the people are extremely pleased and are in high spirits with the newness it brought to the festival.
This festive season with Eid and Ganpati, Salman and the entire BODYGUARD team is happy to see such a trend emerging and wish to spread good wishes and warm respects to every person who protects their loved ones.
Salman Khan himself is a protective brother to sisters Alvira and Arpita, numerous cousins and even strangers. "Every Raksha Bandhan, Salman, Arbaaz, Sohail and I, along with my wife Alvira, meet at Salim uncle's (father-in-law Salim Khan) house for lunch. It's an annual affair and an elaborate gala," informs Atul. "Salman is a magnanimous guy, so it's easy for his sisters to arm-twist him for gifts on Raksha Bandhan. He doesn't dole out standard gifts, whatever he decides on always leaves them smiling."
The upcoming Eid release, in which Salman plays a bodyguard, opens in theaters on August 31, 2011. It will be the third Eid release of Salman after blockbusters like WANTED (2009) and DABANGG (2010).