December 13, 2011 03:05:01 PM IST Glamsham Editorial
A treat to the adrenaline junkies, the larger than life music launch of Viacom 18 and Abbas-Mustan's PLAYERS, thrilled the crowd who turned up in overwhelming numbers, to catch their favourite stars do some never-seen-before stunts in front of a live audience.
Leaving behind the conventional dance and music routine, the official audio launch of the keenly awaited action thriller, was held in the prime suburbs via an action packed event that was planned on a magnanimous budget and orchestrated by the film's action director, the renowned Allan Amin.
The biggest event in Bollywood for the year 2011, the PLAYERS music launch saw an introduction to each character in the film in a novel, never-seen-before manner with high definition explosions, shattering glass and breath taking fireworks that had the audience holding on to their seats.
Says Bunty Walia, whose G.S Entertainment executed, scripted and directed the event, "Looking at the first theatrical promo of the film we were called in to create a Music CD Launch event which we conceptualized. There were never seen before live breathtaking stunts for each individual actors entry."