December 14, 2011 02:53:38 PM IST Abid, Glamsham Editorial
Although a good to decent opening was very much on the cards and was predicted by most trade pundits yet Yash Raj Films' LADIES V/S RICKY BAHL opened to a dull to average response at the box-office. This came as quite a surprise to many who were expecting the film to open much better. But when we think logically the under-performance of the Ranveer-Anushka starrer does not come as a shock, especially if we compare it to the teams' first film together, BAND BAAJA BAARAAT. And here is why!
First of all while the characters of the lead actors Ranveer Singh and Anushka Sharma in BAND BAAJA BAARAAT were very identifiable and rooted and was a source of inspiration to many struggling youths, the casting of Ranveer Singh as a Casanova (especially because of his boy-next-door looks) and Anushka Sharma as a hot and sexy con-woman did not have many takers, nor was it in any way identifiable.
Quite similarly the story of BAND BAAJA BAARAAT was very inspirational and was humorously depicted as well as identifiable, but there was not much to identify from the story idea of LADIES V/S RICKY BAHL, especially because it had one man conning many women and not the other way around!
Last but not the least the promos were not very impressive and they focused more on depicting Ranveer Singh as a casanova and Anushka as a hot sexy siren rather than the story and drama, and this led the public to believe that there was not much in the film.
Having listed the reasons why LADIES V/S RICKY BAHL underperformed we can still hope for the movie to pick up and go on and become a reasonably profitable venture, keeping in mind the performance of most Yash Raj's films and the fact that they target the youth audience, and they might still fancy it and give it a try.