February 2, 2011 10:22:16 AM IST Glamsham Editorial
BIG CINEMAS FANS CHOICE AWARDS
BIG Cinemas, India's largest cinema chain, a division of Reliance MediaWorks Limited and a member of Reliance ADA Group, today announced 'BIG Cinemas Fans Choice Awards 2011', a first of its kind Indian movie awards, where only Facebook fans from India and USA determine the best in Indian movie entertainment across categories and languages.
Starting from February 1, 2011, fans can vote for their favorites for 10 Hindi film categories and 5 Tamil and Telugu film categories each, including Best Actor - Male and Female, Best Film and Best Director among others.
The highest voted entertainers from combined votes in each category for all 3 languages will be announced on March 03, 2011.
BIG Cinemas will also be awarding complimentary movie tickets for a year and exciting movie merchandise to the fans.
Commenting on this initiative, Anil Arjun, CEO of Reliance MediaWorks said 'We have an active and fast-growing presence of consumers across our online engagement mediums and we see immense opportunity in leveraging their social behaviors and take consumer engagement to the next level. BIG Cinemas Fans Choice Awards 2011 is one such unique initiative using Facebook as a platform and we are excited to be giving our spirited fan base of cinema-goers the power to choose and vote the best in Indian entertainment'