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Aamir's unique marketing continues with DELHI BELLY

February 4, 2011 02:45:22 PM IST
Joginder Tuteja, Glamsham Editorial
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First Look promo of Aamir Khan's next production DELHI BELLY is out and it seems that the word 'belly' in the title has been taken rather seriously by the makers. Reason being that toilet humour has dominated each and every frame of the First Look that has been revealed so far.

'This is a total shock as the makers seem to be totally unpretentious about their latest outing', says an avid film buff, 'The way DELHI BELLY has opened up six months prior to its July release, seems like the makers are again continuing their philosophy of projecting their project for what it is, just as they did in case of DHOBI GHAT as well as PEEPLI [LIVE]. The message is clear - 'So here we are with our film and we as well as product are like this only. Take it or leave it.''

view AAMIR KHAN AT DEV ANANDS HUM DONO picture gallery

view AAMIR KHAN AT DEV ANANDS HUM DONO picture gallery

For the uninitiated, the promo which lasts only a few seconds shows a man trying to relieve himself, only to find the flush tank initially not functioning and later falling over his head, hence throwing him out of the toilet.

'All this while we had been hearing about DELHI BELLY being an Indian version of an AMERICAN PIE film', says an industry insider, 'Due to that one expected an abundance of babes and sexual content to cater to one segment of audience - mainly youth. However the way DELHI BELLY has made a first impression, it seems there is a lot more waiting to be unveiled.'

Well, one may still want to believe that a sudden jolt like this was again part of some unique marketing campaign that would have come out of the mind of Aamir Khan. Stay tuned for more updates!


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