February 26, 2011 06:33:39 PM IST Glamsham Editorial
The industry was abuzz with news of Bollywood's most loved producer Sajid Nadiadwala's newest offering - HOUSEFULL 2 going on floors this May. Days after the sequel of the blockbuster HOUSEFULL was announced, the producer springs yet another surprise on audiences in the form of a teaser promo which is out this ICC World Cup season.
The film directed by Sajid Khan of HEYY BABYY and HOUSEFULL fame, scheduled to release next year, already has its promotional campaign launched a year well in advance.
Says a source, 'Nadiadwala is famously known for his larger than life attitude when it comes to his projects. Apart from investing a whopping amount in the production of the film he is also going all out to promote it almost a year before its release. He is very kicked about the project.'
NGE and the ICC Games go back a long way right from HOUSEFULL's association with the World Twenty20 back in 2010 - Keeping to this association the teaser promo of the sequel will be out during the World Cup matches.