clear clear clear clear clear
clear
  
Movies
   Scoops & News

Refreshed BBC Entertainment launches in India



January 13, 2011 04:44:52 PM IST
Glamsham Editorial
Send to Friend

BBC Worldwide, the commercial arm of the British Broadcasting Corporation (BBC), today unveiled an all new BBC Entertainment channel, boasting a fresh new look and with highly rated factual and lifestyle programming joining award-winning drama and comedy on the channel for the first time.

The refreshed, multi-genre BBC Entertainment channel is aimed at the upscale English-speaking Indian audience, with a schedule designed to mirror their daily routines.

DEEPAK SHOURIE

DEEPAK SHOURIE


Mark Whitehead, Senior Vice President & General Manager, BBC Worldwide Channels Asia, commented, "The Indian pay TV market possesses significant scale and its future potential for advertising is vast. India has been identified as a key market for the growth of our Asian business, and we have been working to create a unique channel destination for local viewers. The all-new BBC Entertainment channel has been specifically designed for the market after much local research and we are incredibly excited about its prospects."

Deepak Shourie, Director, South Asia, BBC Worldwide Channels added, "India, with its large English-speaking population, high level of BBC brand recognition and strong affinity with the UK, is a significant market for us. The refreshed channel, with its unique, award-winning and top-rated programmes will deliver some much-desired audience segments to advertisers in India."



 
 

 More on Glamsham


- Abbas' son Mustafa is a huge fan of this Khan - News
- Arbaaz Khan celebrates father-in-law's birthday with Malaika - News
- Ayesha Takia is back in shape and how! - News
- Badri Varun and his Dulhania Alia indulges in PDA - News
- BAYWATCH poster: Meet Priyanka Chopra as the red hot Victoria Leeds - News
- Bollywood Box Office Report Of The Week: 23th February 2017 - News
- Bollywood's SHAHENSHAH says his famous dialogue to the Queen - News
- EXCLUSIVE: Nana Patekar candidly speaks about Priyanka Chopra, movies and love stories! - News
- Hiten Tejwani's movie date with wife Gauri - News
- Huma Qureshi first Indian actress to go live on social media in London - News
- Iulia Vantur & Salman Khan avoid each other at an event - News
- Iulia Vantur's attire grabs eye balls at this event - News
- 'Jolly' Akshay Kumar'advocates' Ayurved for healthy body - News
- MACHINE trailer keeps the audience on tenterhooks - News
- PHILLAURI's modern-desi wedding song of the year 'Whats Up' is here - News

   News Archives


   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.