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Refreshed BBC Entertainment launches in India



January 13, 2011 04:44:52 PM IST
Glamsham Editorial
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BBC Worldwide, the commercial arm of the British Broadcasting Corporation (BBC), today unveiled an all new BBC Entertainment channel, boasting a fresh new look and with highly rated factual and lifestyle programming joining award-winning drama and comedy on the channel for the first time.

The refreshed, multi-genre BBC Entertainment channel is aimed at the upscale English-speaking Indian audience, with a schedule designed to mirror their daily routines.

DEEPAK SHOURIE

DEEPAK SHOURIE


Mark Whitehead, Senior Vice President & General Manager, BBC Worldwide Channels Asia, commented, "The Indian pay TV market possesses significant scale and its future potential for advertising is vast. India has been identified as a key market for the growth of our Asian business, and we have been working to create a unique channel destination for local viewers. The all-new BBC Entertainment channel has been specifically designed for the market after much local research and we are incredibly excited about its prospects."

Deepak Shourie, Director, South Asia, BBC Worldwide Channels added, "India, with its large English-speaking population, high level of BBC brand recognition and strong affinity with the UK, is a significant market for us. The refreshed channel, with its unique, award-winning and top-rated programmes will deliver some much-desired audience segments to advertisers in India."



 
 

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