January 27, 2011 07:07:56 PM IST Glamsham Editorial
Bollywood actor Celina Jaitley has been appointed brand ambassador to XAGE Mobile which is all set to storm the Indian market.
A high blitz advertising campaign is conceptualized and ideated for the brand, which features Celina Jaitly and choreographed by Longines Fernandes (of SLUMDOG fame) got underway on 21st January and 22nd January in an exciting shoot at Future Studios.
NARESH SARAF, CELINA JAITLEY AND NAWAL KUMAR SAWARTHIA
This campaign is directed by Pabitra Roy, Chief Creative Officer of Katha Mediatix India Ltd. (creative agency) Mr. Krishnendu Sen, Chairman Katha Group says that the group is on a rapid expansion spree having bagged XAGE Mobile.
What this creative campaign is all about? Well, we are not going to let the cat out the bag. But keep your eyes glued to the television sets, as this phenomenon called XAGE Mobile unveils itself in a manner like never before. And not just television sets, it could also be your favorite radio station or a long conversation with Celina Jaitly on XAGE Mobile over lunch.