The sixth venture of Aamir Khan Productions is a mass grosser in India. It opened with 7.15 crore on Friday, 1st July. Saturday collections went up to 8.50 crore and increased to 10.75 crore on Sunday, giving a sum total of 26.4 crore business only over the weekend. With films opening to merely 10% to 40% maximum in the recent past, this seems like a new wave that has hit the Indian cinema.
The overall cost of the film is 24 crore which includes production, print and publicity as well. So, recovering is already done and the business in the coming days will also be something to watch out for given the terrific start of the film and also the revenue it is expected to generate from non-theatrical avenues. It opened across 1200 screens with major occupancy in multiplexes across the country.