July 11, 2011 02:30:18 PM IST Joginder Tuteja, Glamsham Editorial
EK THA TIGER - It's the very title of this Salman Khan starrer that has managed to fetch instant attention for itself ever since its announcement. However both Salman as well as his director Katrina Kaif understand that framing of a title is just the first step and while there is a huge journey ahead to actually shoot the film, the biggest challenge would be to cut the First Look promo.
'Honestly I feel that a title just gets the initial curiosity to help catch your attention but ultimately it is the First Look promo that turns out to be the deciding factor. Look at Salman's DABANGG as well as READY. The very first promo decided that these films would be huge successes,' says Kabir who is enjoying his third outing with Yash Raj Films.
In the name of modesty, Kabir doesn't mention though about his very own NEW YORK benefiting out of a terrific First Look promo that had played continuously in theatres for months at stretch before the film eventually released and turned into a good success. Nevertheless he does admit that there was quite some time and effort that went into ensuring that whichever title was chosen, it truly reflected the theme, setting, mood and genre of the film.
'See, there is a reason why the film has been titled like this. It carries an extremely strong context in the film. When you would see the film, you would realise that,' says Kabir, 'Salman too liked the fact that there is a strong ring to the title. So while it is intriguing, it also has a very strong recall value. This is the very reason you and me are talking about it. Otherwise so many titles come and go but people just don't care much as it doesn't stay on in your mind.'
Starring Katrina Kaif in the lead, EK THA TIGER is expected to go on floors this month and release on 1st June, the same day when Akshay Kumar's HOUSEFULL 2 is all set to arrive.