July 20, 2011 03:12:17 PM IST Joginder Tuteja, Glamsham Editorial
Is it going to be Shahrukh Khan v/s Shahrukh Khan over next few months? That's the buzz in the town ever since the First Look of DON hit the screens. Making a huge impact instantly, it has left many wondering whether it was indeed a right move from Shahrukh to allow the teaser to be launched when his RA.ONE is now less than 100 days away.
DON 2 and RA.ONE
"It is baffling to see DON 2 making such an early entry," says a filmmaker on condition of anonymity, "In so many ways, both these films are similar. Other than the fact that Shahrukh plays the central protagonist here, RA.ONE as well as DON 2 are action thrillers. They are cool, boast of some stylized shoot taking, have been filmed at foreign locations and showcase Shahrukh in a metro-sexual avatar. I feel though that DON 2 could have waited till RA.ONE was out of the way." There are some who are supporting Shahrukh's decision though.
"Creating buzz about his films six months in advance seems to be King Khan's new 'mantra'," a marketing strategist comments in the superstar's defense, "Remember how he released the First Look of RA.ONE so many months back during the World Cup? At that time he stepped in even as his ace rival Salman Khan was gearing up for READY. Now when his own RA.ONE is closer to release, he isn't worried about bringing DON 2 to audience as well. He seems to have planned it out well and perhaps now wants to make the entire second half of 2011 as his own."
Guess the fight is with his own self now as Shahrukh is trying to create the right buzz for both his biggies at the same time.