Lack of entertainment in the lives of ordinary citizens could have often resulted in couples falling prey to unplanned family extensions which has added to the population of the country...this is what the latest ad campaign of a leading telecom brand suggests.
This brand suggests a simple and effective solution to this problem, through seamless and non-stop entertainment with its 3G services! The brand's new ad campaign, once again based on a social theme, highlights the country's challenge of Population inflation and suggests a simple telephony solution.
This brand's new television ad shows Brand Ambassador Abhishek Bachchan explaining to a friend that the root cause of over population in our country is the unavailability of entertainment options for people.
He suggests brand's new 3G and its many innovative applications.
The ad leaves a message that there will be No Aabaadi, No Barbaadi because people will be '3G pe Busy'.
The mood of the ad is light and humorous, yet with a strong connection with a larger audience, as it features people from various parts of the country, reacting similarly once their only source of entertainment i.e. TV is shut down due to a power-cut!