BIG Cinemas, India's largest cinema chain and a division of Reliance MediaWorks launched India's longest traveling fan mail during the theatrical trailer launch event of RA.ONE. The 3600 feet long fan mail was personally launched by Shah Rukh Khan and will now travel across 50 BIG Cinemas properties for collecting audience wishes and messages for King Khan.
The first two Shahrukh fans to sign the fan mail in the presence of King Khan are the winners of the contest hosted by BIG Cinemas on its official social networking site fan page.
The traveling fan mail would be personally presented to Shah Rukh Khan before the release of RA.ONE. BIG Cinemas will set a new Limca Book Record with this exclusive activation.
Shah Rukh Khan's highly anticipated RA.ONE's first theatrical promo was showcased for the first time at BIG Cinemas in Mumbai on the IMAX screen format. Eros International and Red Chillies Entertainment present this magnum opus, superhero film with a heart, directed by Anubhav Sinha, starring Shah Rukh Khan, Arjun Rampal and Kareena Kapoor.
With the theatrical trailer releasing globally, audiences worldwide will finally get a glimpse of SRK's most ambitious project till date, featuring their favorite actor in a never seen before avatar. The action adventure super hero film is sure to thrill the audiences - youngsters and adults alike when it hits screens worldwide this Diwali on 26th October 2011.
Commenting on this initiative, Archana Jhangiani, Head - Brand and Marketing, BIG Cinemas said "The whole of India swoons over Shah Rukh Khan and with the release of RA.ONE the mania is going to go even wilder. The longest travelling fan mail is our attempt to give all the BIG Cinemas patrons a chance to express their love for King Khan and ensure that their messages reach him personally. This initiative further strengthens our brand promise of 'you matter' to our audiences."