clear clear clear clear clear
   Scoops & News

Arjun's JAI RAMJI won't be restricted to city audience

June 17, 2011 02:02:09 PM IST
Joginder Tuteja, Glamsham Editorial
Send to Friend

Arjun Rampal would soon kick-start shooting for director Tigmanshu Dhulia's JAI RAMJI. Aiming at breaking the monotony of chick flicks as well as romcoms that have been releasing and flopping practically every week, Tigmanshu believes that it is high time filmmakers realise what works and what doesn't for the 'aam junta'.

'During the last 15-20 years, there has been an abundance of romcoms and chick flicks that have invaded Bollywood. Now these are all urban centric films that were basically designed for NRI audience. After a point this segment of audience got bored too and started shunning such films,' details Tigmanshu, 'Because we were not addressing the real heartland if India, a new trend came with Bhojpuri cinema. But then due to its local flavour, it couldn't have created much niche for itself either.'

view ARJUN RAMPAL picture gallery
view ARJUN RAMPAL picture gallery

'Meanwhile what has worked in favour of filmmakers like me is that now multiplexes are not just restricted to big cities but also in smaller towns like Banaras, Allahabad, Jabalpur etc. For audience out there, you can neither show them a chick romcom nor would a Bhojpuri film work there. These are the places where the real middle class lives,' says Tigmanshu, 'Now they aren't illiterates either. There are doctors and lawyers there as well who want to be entertained but with something that speaks their language.'

CHECK OUT: After RASCALS, another comedy for Arjun and David?

The director is also quite sure that JAI RAMJI, despite being real in terms of subject, plotline and treatment, won't have a dark setting to it. 'I am quite clear about this that neither do I like to watch very dark films nor do I ever intend to make one,' he says, 'Neither HASASIL nor SHAGIRD were dark; ditto is the case with JAI RAMJI as well.

Also starring Irrfan Khan and Randeep Hooda in pivotal roles, JAI RAMJI goes on floors soon.


More related news

- Dull start for Deols' POSTER BOYS and Arjun's DADDY, BAADSHAHO stumbles! - News
- Arjun Rampal hosts DADDY special screening for real Daddy's kin! - News
- Arjun Rampal's DADDY to have acclaimed Marathi actors - News
- AMUSING! Arjun Rampal milked cows to get green signal for DADDY - News
- Know why real daddy Arjun Rampal gets emotional! - News
- Arjun Rampal speaks on what made him take up DADDY - News
- Arjun's DADDY to release during the eve of Ganesh Chaturthi! - News
- Eid Song from DADDY will lift your festive spirit! - News
- DADDY Arjun Rampal is here to blow your mind - News
- Arjun Rampal DADDY trailer to reveal after long gap - News
- What makes Arjun Rampal thank ex-IPL chief Lalit K Modi? - News
- Arjun Rampal's funny take on his eye injury - News
- Arjun-Vidya's KAHAANI 2 is fair; good haul for SRK-Alia's DEAR ZINDAGI! - News
- Arjun Rampal to show DADDY to Arun Gawli? - News
- DADDY teaser: Arjun Rampal looks doppelganger of Arun Gawli - News