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Subhash Ghai ventures into the exhibition business

June 23, 2011 06:32:54 PM IST
Sreya Basu, IBNS, Glamsham Editorial
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The Show Man on Hindi Cinema- Subhash Ghai plans to transform Entertainment into a much Bigger Experience with his decision to venture into the exhibition business. After Production & Distribution, the Filmmaker decides to make a chain of multiplexes operational under the banner of Mukta Cinemas Brand.

Industry sources reveal that, the company plans to invest Rs. 50 crores in the next 3 years & most probably plans to tie up with mall owners in Baroda, Ahmedabad and Bhopal, on a revenue-sharing model. Also plans to rent space, instead of buying properties outright. The company plans to roll out 14 screens this financial year, with an investment of Rs. 20 crores.


Ravi Gupta, CEO of Mukta Arts, confirmed the development saying, "After production and distribution, exhibition was the next logical step for us."

The distribution arm of Mukta already controls the programming of 160 single-screen cinema halls and multiplexes, including Big Cinemas, Inox, Fame and several other chains and standalone properties. The Company also has interests in television and equipment hiring & also operates the Whistling Woods Institute, which imparts training in various skills related to films, television, and the media industry.

It's believed that once the Company ventures into this territory, it will embark all the major streams of the film business. So after introducing Mega-Movies, Mega-Talents, now it's time for some Mega-Experience!


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