Vikas Bahl, director of CHILLAR PARTY, approached Pixion with a concept in his mind to produce a unique video starring Ranbir Kapoor. 'Tai Tai Phiss' is the first song that has been shot entirely against Chroma with computer generated graphics doing its magic in the background. Pixion has always been enthusiastic about new ideas and concept and this was again an opportunity for Pixion to showcase talent.
On this Mr. Shakti Hasija, Head of Pixion Trailor House who has entirely supervised the online editing and the song says that, 'We have all danced to the tunes of 'Munni' and 'Sheila' but for the first time a male item song has been released targeting the kids by Ranbir Kapoor. Apart from that, the song has been an attraction for the kids and youngsters as well; they even imitate the steps performed by Ranbir. The interactive backgrounds are teaming up with the lyrics of the song, like creation of lyrics 'Tai Tai Phis', beats and musical instruments. This has been an innovation in the industry.'