Bollywood actor Imran Khan will be seen going 'Brrr' in the new Coca-Cola soft drink campaign.
Coke's latest communication is based on a spontaneous Brrr expression, an inexplicable and spontaneous feeling of upliftment one derives after sipping an icy cold drink. The Brrr campaign is designed to serve as the platform for all integrated marketing initiatives for the brand globally.
First in the series of campaigns slated for 2011, the campaign will feature Brand Ambassador- Imran Khan.
India is one of the first few strategic markets to roll out Coca-Cola Brrrrr campaign following its successful run across 41 markets globally.
Talking about the Brrr Campaign, Avinash Pant, Brand Director- Coca-Cola TMK, said, 'Coke Brrr campaign demonstrates the feeling you have when you drink an icy-cold Coca-Cola. You are so refreshed you can't help expressing the uplifting feeling, and that feeling is what we call 'Brrr Effect'.
'We want to spread this 'Brrr' effect throughout the country and I am sure that this new communication will strike a chord with the consumers.'