clear clear clear clear clear
   Scoops & News

Imran Khan goes Brrr..

March 5, 2011 04:27:54 PM IST
Glamsham Editorial
Send to Friend

Bollywood actor Imran Khan will be seen going 'Brrr' in the new Coca-Cola soft drink campaign.

Coke's latest communication is based on a spontaneous Brrr expression, an inexplicable and spontaneous feeling of upliftment one derives after sipping an icy cold drink. The Brrr campaign is designed to serve as the platform for all integrated marketing initiatives for the brand globally.

view IMRAN KHAN picture gallery

view IMRAN KHAN picture gallery

First in the series of campaigns slated for 2011, the campaign will feature Brand Ambassador- Imran Khan.

India is one of the first few strategic markets to roll out Coca-Cola Brrrrr campaign following its successful run across 41 markets globally.

Talking about the Brrr Campaign, Avinash Pant, Brand Director- Coca-Cola TMK, said, 'Coke Brrr campaign demonstrates the feeling you have when you drink an icy-cold Coca-Cola. You are so refreshed you can't help expressing the uplifting feeling, and that feeling is what we call 'Brrr Effect'.

'We want to spread this 'Brrr' effect throughout the country and I am sure that this new communication will strike a chord with the consumers.'


More related news

- Guess which Khan is a pro at cooking! - News
- Mini Mathur and Imran Khan bond over food - News
- Imran Khan to don director's hat? - News
- Imran Khan to star in Raj Singh Chaudhary's directorial debut - News
- Imran Khan-Kangana Ranaut's KATTI BATTI shoot about to wrap-up - News
- Imran Khan: Kangana Ranaut puts in a lot of effort to work on the personality of her characters - News
- Imran Khan: I'm not qualified to speak on Salman Khan - News
- Imran Khan: Kangana Ranaut is wonderful to work with - News
- Imran Khan & Kangana Ranaut's makeover in KATTI BATTI - News
- Rahul-Anjali, Jay-Veeru, Aakash, Sid & Sameer: Bollywood friendships that can make you jealous! - News
- Imran Khan & Kangana Ranaut to romance in Nikhil Advani's next - News
- It's a girl for Imran Khan and wife Avantika! - News
- Imran Khan's wife Avantika Malik poses with baby bump - News
- Sonakshi Sinha & Imran Khan strike sound note; lend voice-over for RIO 2 - News
- Chocolate boy Imran Khan turns 31 - News