Sonakshi Sinha has been appointed as the brand ambassador for Fem bleaches & the campaign for the same will be launched shortly.
Bunty Sajdeh, CEO, Cornerstone Sport and Entertainment Pvt Ltd, (Sonakshi's management agency) commented on the association, "Sonakshi is the quintessential 'true Indian beauty'. Smart and contemporary, coupled with superb acting skills and a great line up of films to follow her huge debut she was almost an automatic choice for Fem. A market leader in it's space with majority market share backed by one of India's leading FMCG's (Dabur) and looking to appeal to the youth of our country who better than Sonakshi who is very quickly reaching the youth icon status."
Sinha added, "Like every Indian, I have been associated with Dabur for years now as a consumer. So, it gives me great pleasure to be associated with a large beauty brand with a stature of Fem and be the face for the brand, the most trusted bleach brand and a product that I myself use. According to me, Fem is a brand that celebrates women. And what better way could I have marked 100th International Women's Day but by becoming the face of Fem on this day."
Hopefully the association will be a long & a fruitful one.