clear clear clear clear clear
clear
  
Movies
   Scoops & News

Salman's share in READY



March 16, 2011 03:27:41 PM IST
Joginder Tuteja, Glamsham Editorial
Send to Friend

Salman Khan is turning a 'partner' again, though of a different kind for his next release READY. He is now in a profit sharing deal with Bhushan Kumar who is producing the film. This is in continuation to the ongoing trend where top superstars get into a partnership mode for the film (hence leading to risk being distributed) instead of taking a fat pay check home.

Informs a trade insider, "When READY was launched, it had a huge budget allocated to it. (Salman) Bhai was also signed at a very high price and the producers didn't have any hesitation as the market was speeding up with revenues expected in the range of the 125-150 crores. Though many were apprehensive if such recovery would be a possibility in today's fluctuating market, the makers still went ahead."

view READY stills

view READY stills


However, 2010 saw the biggest of multi crore extravaganzas falling flat at the box office with KITES, RAAVAN and GUZAARISH being the biggest causalities. All of this led to a rethinking and quick action was taken to control the spending on READY. Correction in the industry also meant that there was room for renegotiation. This is when a new plan was chalked out for Salman and the actor taken on board.

CHECK OUT: Salman's READY is ready

Confirms Bhushan who is candid enough to admit that a budget reduction was a definite need of the situation for READY to progress any further, "Yes, Salman and I did have a heart-to-heart chat about this. He too has been in business for long and understands how the dynamics work. We restructured the entire deal and he was happy with the proposal. The sharing formula works for all involved."

The producer maintains though that there is no compromise on the film's quality and the budget would still touch around 55-60 crores. "To recover that kind of spending is still pretty much possible. With DABANGG behind Salman, we have no doubts about that and are pretty confident", he signs off.



 
  

More related news


- Salman Khan mocks at his own films! - News
- What's the hit connection between Salman Khan & BAAHUBALI? - News
- Why was SRK missing from TUBELIGHT's trailer shown to the media? - News
- TUBELIGHT Salman's special treat to fans! - News
- Know why Salman Khan is not happy with TUBELIGHT trailer - News
- Salman's TUBELIGHT trailer has a strong BAJRANGI BHAIJAAN vibe to it - News
- This Khan will launch Chunky Panday's daughter Ananya - News
- Making video of 'Radio Song' is a must watch for Salman fans - News
- Meet Salman Khan's cute BFF from TUBELIGHT - News
- Salman Khan's #TubelightKiMakingKaTeaser leaves you wanting for more! - News
- TUBELIGHT's censor certificate released! - News
- Guess what Salman Khan gifted to Maniesh Paul ! - News
- This is how Salman Khan treated his fans in Dubai - News
- The only cool thing in 'Radio Song' is Salman Khan's dance steps - News
- Katrina and Salman's this picture is too hot to handle! - News



   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.