A skilled sports person himself, Bollywood star Ranbir Kapoor is now the ambassador for the 'Marks For Sports' Campaign, an initiative by a leading channel that aims to encourage schools and colleges to take up sports as a serious subject.
Building bridges between people, sports bring together students on common and neutral ground.
The 'Marks For Sports' campaign aims to propel the use of sports as a means for tolerance, respect and peace and to facilitate communication and dialogue among people.
Says a close hand, who's part of the campaign, "With Marks for Sports we aim to push sports as a subject to be seriously taken and graded because of the benefits it brings with it. Ranbir Kapoor is a youth-icon and someone that Gen-X relates to and hence he was apt to represent the campaign."
Ranbir Kapoor avers, "I am honored to be part of 'Marks For Sports'. It is something I truly believe in. I've always been an avid sports fan but it's my belief that this isn't enough-the country needs to take sports more seriously and not just as a hobby. As part of 'Marks For Sports' I hope to strive to do just that."