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FICCI-KPMG report stays bullish about Bollywood growth



March 21, 2011 02:53:00 PM IST
Rajesh Kumar Singh, Glamsham Editorial
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FICCI-KPMG report stays optimistic about the growth of Media & Entertainment sector in general and over-optimistic about the growth of Bollywood and music industry in particular.

According to the report, Indian Media & Entertainment (M&E) industry, that includes all media, advertising, films, gaming, animation, TV, Internet, events, etc., has registered a growth of 11 percent over 2009 and touched INR 652 billion in 2010. It is expected to grow at 13-14% annually and touch USD 28 billion (1.40 lakh crores) by 2015 in over all size. The FICCI-KPMG Report will be released in the opening session of the FICCI-FRAMES 2011 on Wednesday, 23rd March, 2011, in Mumbai.

The report acts as an important resource book for policy framers, planners, funding agencies, and the rest of the industry. According to this report, the Advertising sector grew the fastest by 17%. Other sectors like gaming, digital advertising, and animation VFX also grew at a faster rate. Surprise of surprises is the growth registered by print media industry. It has grown by 10% that means people continue to have faith and interest in the printed word in spite of the deepening reach of Internet.

The TV industry grew by a whopping 15.5% on the back of the galloping growth in the DTH subscriber base. TV sector is expected to account for almost half of the Indian M&E industry revenues, and more than twice the size of print, the second largest media sector. The only sector that lagged behind was the film industry. It was a 'challenging year' for the industry according to the report, yet it projects that the industry will grow from INR 83 billion (8,300 crores) today, to INR 132 billion (13200 crores) by 2015. Another surprising find of the report is about the projected annual growth figures of 17 percent for the Music industry that is expected to be worth INR19 billion (1900 cores) by 2015.

(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)



 
 

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