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Sharman replaces 7 Up's iconic Fido Dido

March 21, 2011 12:15:55 PM IST
Glamsham Editorial
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Sharman Joshi, after the hugely successful Airtel campaign, has been signed by the cola brand 7 Up, under Pepsi Co.

Sharman has been signed for a two year period with 7 Up. Sources claim that Sharman has been signed for a whopping Rs. 5 crores, for the endorsement deal.

view SHARMAN JOSHI picture gallery

view SHARMAN JOSHI picture gallery

The success of the Airtel campaign, propounded Sharman's 7 Up deal. 7 Up was looking for a calm guy with a chilled out attitude, and after the Airtel campaign, with saw Sharman play a calm guy, made him the top contender for 7 Up.

Earlier 7 Up had Mallika Sherawat, for one campaign.

7 Up has always prominently featured its mascot, Fido Dido as the cool dude in all its ads. Sharman has replaced Fido Dido for 7 Up.

Says Sharman Joshi, "7 Up is a cool drink, I am elated to be a part of 7 Up, as it is a chilled out drink"

Sharman after his great performance in 3 IDIOTS will now be seen in FERRARI KI SAWARI, one of the most anticipated movies.


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