clear clear clear clear clear
   Scoops & News

Anushka Sharma opens FICCI FRAMES 2011

March 24, 2011 12:24:46 PM IST
Rajesh Kumar Singh, Glamsham Editorial
Send to Friend

FICCI Frames 2011 opened yesterday with the lighting of the traditional lamp by Anushka Sharma, the rising female star on the Bollywood horizon, joined by Sachin Pilot, the Union Minister of State for Communications and IT and other dignitaries including Yash Chopra, Kamal Haasan, Karan Johar, Harsh Mariwala, James Murdoch, and the Canadian High Commissioner to India and Bhutan, Stewart Beck.

view ANUSHKA SHARMA picture gallery

view ANUSHKA SHARMA picture gallery

In his keynote address James Murdoch, Chairman and Chief Executive, News Corporation for Europe and Asia, while strongly advocating the cause of the broadcast industry called for complete digitization of the delivery and distribution infrastructure to make it 100% addressable and to further ease the FDI investment norms by the Government of India to allow foreign broadcast networks to pump in money that will be needed to achieve this end. He felt these initiatives would 'unlock the potential of India's creative sector' and provide better choices to the viewers. He was critical of the prevailing regulatory system that is heavily skewed in favor of the cable operators and leaves the channels entirely dependent on advertising revenues for their sustenance, which is not good enough to develop quality content for the diversified needs of the domestic consumers. He also exhorted that the existing players should be allowed to integrate vertically.

It has been the constant refrain of the broadcast industry that they don't get their fair share in the subscription pie due the lack of an addressable cable network in India. They believe that digitization will solve this problem and will improve their bottom line.

(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for He is a filmmaker, critic and market analyst)


More related news

- Ranbir Kapoor and Anushka Sharma turning 'Cutie pie' is AE DIL HAI MUSHKIL - News
- Anushka Sharma spotted in Tommy - News
- AE DIL HAI MUSHKIL's second promo all about Ranbir and Aishwarya's sizzling chemistry - News
- Shah Rukh Khan misses Anushka Sharma! - News
- Know why Anushka Sharma is unhappy with SRK! - News
- Despite in trouble, Anushka Sharma promotes AE DIL HAI MUSHKIL - News
- Ranbir Kapoor screams on his buddy Anushka Sharma amidst AE DIL HAI MUSHKIL shoot - News
- Anushka Sharma's 20 kg bridal outfit in AE DIL HAI MUSHKIL isn't her first heavy outing - News
- Ranbir Kapoor, Anushka Sharma have something to say about the adorable Karan Johar - News
- Shah Rukh Khan feels he's objectified in this video - News
- How SHIVAAY might have an upper edge over AE DIL HAI MUSHKIL - News
- Celebrate heartbreak with Ranbir Kapoor and Anushka Sharma in the new AE DIL HAI MUSHKIL song 'Channa Mereya' - News
- Priyanka, Jacqueline, Deepika, Anushka: who would be Hrithik's lucky girl? - News
- Anushka Sharma chooses Salman's song over Shah Rukh Khan's - News
- AE DIL HAI MUSHKIL celebrates heartbreak, love and friendship - News


A Fifth Quarter Infomedia Pvt. Ltd. site.