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Mumbai Auto rickshaws carry RAGINI MMS

May 2, 2011 01:17:56 PM IST
Glamsham Editorial
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Ekta Kapoor is leaving no stone unturned to promote her keenly awaited voyeur fest, RAGINI MMS.

Now she's after Mumbai's autos! The producer, who is on a multi-city tour to promote the scariest date movie, has tied up with over 2500 auto rickshaws in the city.


The back of these rickshaws has a sticker reading: Ragini Ka MMS dekha kya?

Says Ekta, who is fresh out of receiving widespread acclaim for SHOR - IN THE CITY, "RAGINI MMS is a solid product. Different ways of marketing a film without splurging is important."

RAGINI MMS releases nationwide on Friday, the 13th of May.


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