clear clear clear clear clear
clear
  
Movies
   Scoops & News

Bollywood ace-lensman Jjayesh Sheth turns director



May 20, 2011 03:30:33 PM IST
Glamsham Editorial
Send to Friend

Nothing could perhaps have sounded as exciting and refreshing as Jjayesh Sheth, a doyen of Bollywood photography and youthful entrepreneur Upendra Kumar Sharma officially announced the launch of their first yet untitled movie with Jjayesh as Director and Upendra as Producer (incidentally, both Upendra and Jjayesh are debuting as Producer and Director respectively with this movie) at a glittering function in Mumbai.

Upendra also announced the setting up of his movie production house, Misty Entertainment under which the film will be produced. And thirdly, it was also to celebrate Jjayesh being conferred with the prestigious Dadasaheb Phalke award for excellence in photography.

DHARMENDRA and JJAYESH SHETH AT DADASAHEB PHALKE AWARDS
DHARMENDRA and JJAYESH SHETH AT DADASAHEB PHALKE AWARDS

To begin with, Misty Entertainment marks the transition of celebrity photographer Jjayesh Sheth into a director. "Film making is an extension of photography for me. Photography was a medium that I used to tell a story. Now I will start telling stories through the moving medium," says Jjayesh in a matter-of-fact tone.

The ace photographer who has captured magical moments of stars like Akshay Kumar, Rekha, Madhuri Dixit, Hrithik Roshan, Rani Mukherjee, Anil Kapoor, John Abraham and Oscar Winner Richard Gere et al through his camera, Jayesh has created a sensation in the glamour industry putting his unique stamp of brilliance with his conceptual and story-telling photography over three decades. Besides photography Jjayesh has also directed few music videos like Adnan Sami's 'Lift kara de', Roopkumar Rathod's 'Vaada' and DJ Suketu's 'Bin Tere Sanam' and gained mammoth success. Jjayesh also directed what's now labelled as historic miracle documentary named, MUGHAL-E-AZAM - EK ETIHASIC KARISHMA.

The event also showcased a video commercial created by Misty Entertainment as its maiden venture. The sensuous one minute ad film Misty jalaile, released as a trial in the market as a pre-launch exercise, which has already created waves.

While Jjayesh gives the company a creative edge, Upendra will lend it business vision. Upendra Kumar Sharma of Misty Entertainment narrates, "Headquartered in Delhi, Misty Entertainment currently has a branch office in Mumbai and will shortly spread its presence across the country."

As the things look, both Jjayesh and Upendra have emerged on movie production landscape as not simply dream-merchants, rather two people with a vision of making quality and meaningful movies to entertain the ever-growing Indian audience.



 
 

 More on Glamsham


- Aditi Rao Hydari: Sanjay sir gave me jaadu ki jhappi & made me comfortable - News
- Aditi Rao Hydari: Strength comes from the decisions you make - News
- Anushka, Shraddha, Adah... 8 worst dressed babes of this week - News
- B-town elated with NEWTON's Oscar entry however Maddy is jealous - News
- Confirmed: Varun Dhawan is part of Remo D'Souza's ABCD 3 - News
- Dutt's BHOOMI leads HASEENA Shraddha, but Rao's NEWTON surprises! - News
- Kareena, Shilpa, Tabu... 7 best dressed babes of this week - News
- Meet the designer duo behind Deepika Padukone's PADMAVATI costumes - News
- Ranveer Singh takes a selfie with Thug Aamir Khan - News
- Rishi Kapoor: Ranbir is a bachelor he can meet anyone - News
- Who tried to sabotage SECRET SUPERSTAR Zaira Wasim's career? - News
- Abhishek Bachchan, Rajneish Duggal, Vatsah Seth snapped at HASEENA PARKAR special screening - Picture Gallery
- Anil Kapoor and Prachi Desai snapped at the airport - Picture Gallery
- Arbaaz Khan, Malaika Arora Khan snapped at subarban hotel - Picture Gallery
- Babe Of The Day - Picture Gallery

   News Archives


   Comments



A Fifth Quarter Infomedia Pvt. Ltd. site.