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Bollywood ace-lensman Jjayesh Sheth turns director



May 20, 2011 03:30:33 PM IST
Glamsham Editorial
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Nothing could perhaps have sounded as exciting and refreshing as Jjayesh Sheth, a doyen of Bollywood photography and youthful entrepreneur Upendra Kumar Sharma officially announced the launch of their first yet untitled movie with Jjayesh as Director and Upendra as Producer (incidentally, both Upendra and Jjayesh are debuting as Producer and Director respectively with this movie) at a glittering function in Mumbai.

Upendra also announced the setting up of his movie production house, Misty Entertainment under which the film will be produced. And thirdly, it was also to celebrate Jjayesh being conferred with the prestigious Dadasaheb Phalke award for excellence in photography.

DHARMENDRA and JJAYESH SHETH AT DADASAHEB PHALKE AWARDS
DHARMENDRA and JJAYESH SHETH AT DADASAHEB PHALKE AWARDS

To begin with, Misty Entertainment marks the transition of celebrity photographer Jjayesh Sheth into a director. "Film making is an extension of photography for me. Photography was a medium that I used to tell a story. Now I will start telling stories through the moving medium," says Jjayesh in a matter-of-fact tone.

The ace photographer who has captured magical moments of stars like Akshay Kumar, Rekha, Madhuri Dixit, Hrithik Roshan, Rani Mukherjee, Anil Kapoor, John Abraham and Oscar Winner Richard Gere et al through his camera, Jayesh has created a sensation in the glamour industry putting his unique stamp of brilliance with his conceptual and story-telling photography over three decades. Besides photography Jjayesh has also directed few music videos like Adnan Sami's 'Lift kara de', Roopkumar Rathod's 'Vaada' and DJ Suketu's 'Bin Tere Sanam' and gained mammoth success. Jjayesh also directed what's now labelled as historic miracle documentary named, MUGHAL-E-AZAM - EK ETIHASIC KARISHMA.

The event also showcased a video commercial created by Misty Entertainment as its maiden venture. The sensuous one minute ad film Misty jalaile, released as a trial in the market as a pre-launch exercise, which has already created waves.

While Jjayesh gives the company a creative edge, Upendra will lend it business vision. Upendra Kumar Sharma of Misty Entertainment narrates, "Headquartered in Delhi, Misty Entertainment currently has a branch office in Mumbai and will shortly spread its presence across the country."

As the things look, both Jjayesh and Upendra have emerged on movie production landscape as not simply dream-merchants, rather two people with a vision of making quality and meaningful movies to entertain the ever-growing Indian audience.



 
 

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