clear clear clear clear clear
clear
  
Movies
   Scoops & News

A rocking promotion for ROCKSTAR



November 2, 2011 06:16:51 PM IST
Rachana, Glamsham Editorial
Send to Friend

The makers of ROCKSTAR are getting into fifth gear with respect to the promotion of the film. After touring cities, making number of public appearances, using varied mediums like Television, Radio, etc to promote the film, team ROCKSTAR came up with one of its kind marketing strategy in the form of a live ROCKSTAR concert which took place yesterday evening at Bhavans College in Andheri.

view RANBIR & A R RAHMAN ROCK AT ROCKSTAR LIVE CONCERT picture gallery
view RANBIR & A R RAHMAN ROCK AT ROCKSTAR LIVE CONCERT picture gallery

Primarily, the idea of having a concert was to live up the Rockstar moment and just like any other promotional activity it was meant to connect with the audience. As we all know Ranbir Kapoor plays a fanatic rockstar in the film the heartthrob re-lived his character and swayed with his performance. It wasn't the rock concert in its purest form, however a handful of people misconstrued it to be one and concluded it as a flop show by condemning the grand music show.

CHECK OUT: Ranbir, Rahman's ROCKSTAR concert a smash success!

It was a memorable evening for the attendees of the magnificent event, who got to see the music maestro A R Rahman and Rockstar Ranbir Kapoor setting the stage on fire, and T-series president Vinod Bhanushali too agrees with it, "The ROCKSTAR Live-In-Concert was a fabulous experience! The powerful performances put up by each artist were a treat. It was a thrill it is to see youngsters in all their glory, basking in the energy of live music. The evening was perfect...."

Rupen Amlani, Director - Distribution & Marketing, Shree Ashtavinayak Cine Vision Ltd.,adds, "ROCKSTAR Live-in-concert was an apt way to promote the film ROCKSTAR as it goes with the concept and story of film. The kind of response we got from the people was outstanding. They enjoyed the concert featuring A R Rahman, Ranbir Kapoor and others to their fullest."



 
  

More related news


- How SHIVAAY might have an upper edge over AE DIL HAI MUSHKIL - News
- Celebrate heartbreak with Ranbir Kapoor and Anushka Sharma in the new AE DIL HAI MUSHKIL song 'Channa Mereya' - News
- Who all might not wish Ranbir Kapoor on his birthday - News
- This throwback picture of Ranbir Kapoor and Aishwarya Rai Bachchan will blow your minds away - News
- Ranbir Kapoor speaks about his favorite song till date! - News
- Stop everything right now, Shah Rukh Khan is in AE DIL HAI MUSHKIL trailer! - News
- AE DIL HAI MUSHKIL celebrates heartbreak, love and friendship - News
- Karan Johar's AE DIL HAI MUSHKIL trailer to be attached with Sushant's MS DHONI - News
- In pics: Kareena Kapoor Khan celebrates ultra glam birthday bash - News
- Finally Karan Johar's AE DIL HAI MUSHKIL trailer to release - News
- AE DIL HAI MUSHKIL! Reminisce SRK-Kajol's KUCH KUCH HOTA HAI chemistry through Ranbir -Anushka - News
- This Kapoor misbehaved with the media - News
- Aishwarya Rai Bachchan going bold in 'Bulleya' is worth everything! - News
- 5 things you'll feel after watching AE DIL HAI MUSHKIL song 'Bulleya' - News
- Ranbir Kapoor trying to bring back dad Rishi Kapoor's CHANDNI fever with AE DIL HAI MUSHKIL? - News


   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.