clear clear clear clear clear
clear
  
Movies
   Scoops & News

A rocking promotion for ROCKSTAR



November 2, 2011 06:16:51 PM IST
Rachana, Glamsham Editorial
Send to Friend

The makers of ROCKSTAR are getting into fifth gear with respect to the promotion of the film. After touring cities, making number of public appearances, using varied mediums like Television, Radio, etc to promote the film, team ROCKSTAR came up with one of its kind marketing strategy in the form of a live ROCKSTAR concert which took place yesterday evening at Bhavans College in Andheri.

view RANBIR & A R RAHMAN ROCK AT ROCKSTAR LIVE CONCERT picture gallery
view RANBIR & A R RAHMAN ROCK AT ROCKSTAR LIVE CONCERT picture gallery

Primarily, the idea of having a concert was to live up the Rockstar moment and just like any other promotional activity it was meant to connect with the audience. As we all know Ranbir Kapoor plays a fanatic rockstar in the film the heartthrob re-lived his character and swayed with his performance. It wasn't the rock concert in its purest form, however a handful of people misconstrued it to be one and concluded it as a flop show by condemning the grand music show.

CHECK OUT: Ranbir, Rahman's ROCKSTAR concert a smash success!

It was a memorable evening for the attendees of the magnificent event, who got to see the music maestro A R Rahman and Rockstar Ranbir Kapoor setting the stage on fire, and T-series president Vinod Bhanushali too agrees with it, "The ROCKSTAR Live-In-Concert was a fabulous experience! The powerful performances put up by each artist were a treat. It was a thrill it is to see youngsters in all their glory, basking in the energy of live music. The evening was perfect...."

Rupen Amlani, Director - Distribution & Marketing, Shree Ashtavinayak Cine Vision Ltd.,adds, "ROCKSTAR Live-in-concert was an apt way to promote the film ROCKSTAR as it goes with the concept and story of film. The kind of response we got from the people was outstanding. They enjoyed the concert featuring A R Rahman, Ranbir Kapoor and others to their fullest."



 
  

More related news


- JASOOS Ranbir Kapoor not ready to be a SUPERHERO - News
- Sorry, Ranbir Kapoor won't be back as JAGGA JASOOS - News
- Aadar Jain's 'Aadar' for cousin Ranbir's mother will win your heart - News
- Jagga Jasoos: Ranbir Kapoor is not just Aflatoon but also a Cartoon - News
- Ranbir Kapoor: Sanjay Dutt made mistakes and have paid for his deeds - News
- Ranbir Kapoor: I am a hypocrite, while my dad is honest - News
- Ranbir Kapoor apologizes to Govinda for chopping his role in JAGGA JASOOS - News
- Watch Ranbir's niece Samara dancing on his 'Galti se Mistake' song - News
- Ranbir Kapoor: I am nervous for Aadar not knowing how he will be accepted - News
- This BTS of 'Galti Se Mistake' proves why Ranbir-Anurag Basu jodi is to watch out for - News
- Ranbir & Anushka to introduce Aadar Jain, Anya Singh - News
- Phir Wahi: Jagga Ranbir's yearning for his lost father will move you - News
- Paresh Rawal: ''Ranbir Kapoor is a terrific actor'' - News
- Ranbir-Katrina fake it for the sake of JAGGA JASOOS promotion? - News
- Are Katrina Kaif and Ranbir Kapoor still in love? - News



   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.