November 12, 2011 10:24:16 AM IST Rajesh Kumar Singh, Glamsham Editorial
The first look of Ananth Mahadevan's tenth film LIFE IS GOOD was unravelled at a suburban Mumbai hotel in the presence of the film's star-cast led by Jackie Dada (Shroff) who plays a middle-aged middle-class man whose life and outlook undergoes a transformation by his association with a little girl.
Ektanand Pictures, a banner started by husband wife duo of Ekta and Anand Shukla, has produced the film. Speaking on the occasion Jackie Shroff praised the producers and Ananth Mahadevan for casting him in a role he had never done before and making a beautiful film. He commended the director for extracting the best out of him as an actor. Among the other Bollywood biggies present at the occasion were Suniel Shetty, Vivek Vasvani, and Parikshit Sahni who wished well for the film and emphasised the need for production banners like Ektanand Pictures who are ready to back meaningful and offbeat film projects like LIFE IS GOOD.
The film is now at the editing stage and will soon be ready for release.
(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)