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When BOND films & AVATAR can work, why not AAZAAN?

October 7, 2011 06:31:11 PM IST
Joginder Tuteja, Glamsham Editorial
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AAZAAN, touted to be Bollywood's biggest espionage thriller till date, is all set to release next week. While most actors play safe for their first film by debuting with a romantic outing, entrepreneur turned producer/actor Sachiin Joshi took a different route by opting for an action thriller.

"Well, for me it was a very simple calculation," says Sachiin, "In India when a JAMES BOND or a MISSION IMPOSSIBLE or an AVATAR releases, they do such huge business. In fact it is pretty much comparable to what many other Bollywood movies do, which is a big deal. That happens because people have certain expectations from this genre. My point is that when West can come, release a film here and do so well commercially, why can't our own films do better business in our own country? It's all about giving audience what they want."

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Due to this very reason Sachiin was quiet sure from the very first day that there won't be any corners cut during the making of AAZAAN just because it was a fairly new setup.

CHECK OUT: AAZAAN-one of the most expensive films of Bollywood

"I have been surprised by quite a few people whom I have met in Bollywood. They want to sell dreams but what they make comes for ridicule from the audience because right kind of effort or conviction hasn't gone in. Quite a films made in recent past have failed due to this very reason. Thankfully film industry has realised that due to which in coming months there are quite a few interesting movies being made at a huge level. There is RA.ONE, AGENT VINOD and DON 2 scaled at a huge level and then there is AAZAAN."

Now that the film is getting readied for release, Sachiin feels that the film may well prove to be a game changer.

"I want to change the perception of the audience," he says, "A few years back came KRRISH which gave a solid impression of something international in the making. Now with AAZAAN our team has taken a conscious call to step into a similar space. We want to give an international film to India."

AAZAAN releases all over on 14th October.


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