September 3, 2011 05:34:24 PM IST Glamsham Editorial
With the festival of Navratri around the corner, BIG FM is gearing up for grand celebrations this year. The nine-day festival, celebrated in honor of Goddess Durga, will revolve around the theme '9 Devis of Navratri'. The festival and the show will revolve around the strength of women. The show is scheduled to be on air immediately post the Ganesha festivities, and will run for an entire month.
This property will be conducted across 29 Hindi speaking markets where the Navratri festival is celebrated. Divided into two parts, the first track called 9 Devis of Bollywood will feature leading Bollywood divas, the likes of Kareena, Priyanka, Katrina, Kajol, Vidya, Aish, Anushka, Deepika and Sonakshi speaking about their favorite Navratri song, favorite movies, fashion statement and what Navratri means to them. On a parallel track will be the show '9 Devis of BIG FM' where 9 lucky girls will be selected via contests run on-air. These girls will get an opportunity to be treated like divas and will be pampered silly for 9 days. On a more serious note these 9 girls will represent the face of women who want to launch a fight against social evils against women prevalent in society.
Soumen Ghosh Choudhary Business Head BIG FM said, "The festival of Navratri has fervent following across the country with a large number of people observing the nine auspicious days and offering prayers. It enjoys deep-rooted faith nationwide and each year witnesses a feverish fervor in the celebrations. It is an excellent opportunity for us to connect with our listeners and simultaneously, through the celebrations, spread the message of fighting the evils that plague society and impact our women every day.