clear clear
clear clear clear clear clear
   Scoops & News

BODYGUARD roars yet again

September 20, 2011 04:49:05 PM IST
Glamsham Editorial
Send to Friend

The star power of Salman Khan just doesn't seize to amaze. As if the stupendous opening and success of WANTED, DABANGG and READY was not enough to rave about, the actor's latest blockbuster BODYGUARD just set another record of a different kind.

view BODYGUARD stills
view BODYGUARD stills

Thanks to an innovative contest, with lucky winners getting free BODYGUARD T-shirts, ticket sales at a chain of theatres belonging to the Rathi Group of Cinemas peaked again, with shows starting to run houseful once more in its third week.

"It was producer Atul Agnihotri's idea to hold a contest at our theatres and give out BODYGUARD T-shirts to the winners," revealed exhibitor Akshaye Rathi of Rathi Group of Cinemas. "This initiative worked magic and ticket sales zoomed at all our theatres," he added.

CHECK OUT: BODYGUARD Salman to be the fastest centurion!

Atul Agnihotri said, "I've known Akshaye since HELLO and he's always ready to do innovative promotions at his cinema chain. When the idea of BODYGUARD T-shirts became such a big hit once the cast and crew started wearing them, we thought it would be a cool concept to extend it to Akshaye's properties. We did it from the heart and are glad the idea of the T-Shirts is a super hit."

Meanwhile, BODYGUARD's fortunes continue to overwhelm the industry. The film, made at a budget of 60 crores, made history in Indian cinema by earning 22 crores on the first day of its release. What's more! In just three weeks of the release, the movie has crossed DABANGG's India box-office figure of 141 crores, and emerged India's second biggest grosser of all time.


More related news

- PREM RATAN DHAN PAYO teaser: Salman Khan is 'back' as Prem; tagging along Sooraj Barjatiya and the Diwali effect - News
- BAHUBALI, BAJRANGI BHAIJAAN and DRISHYAM hit half century - A great sign for the industry! - News
- Armaan Malik: Salman bhai's song coming out was really important for me - News
- Salman Khan presents PREM RATAN DHAN PAYO logo to logon! - News
- Bollywood mourns APJ Abdul Kalam's death - News
- Salman Khan planning to give alleged ex Katrina Kaif a birthday surprise? - News
- Salman Khan on RAEES v/s SULTAN: Shah Rukh has a 100% track record against me - News
- Shah Rukh Khan gives Iftar party with Salman Khan a miss - News
- Salman Khan faces mid-life blues? - News
- Salman Khan: Buzz of BAJRANGI BHAIJAAN is a little more than EK THA TIGER - News
- Salman Khan reacts to BAJRANGI BHAIJAAN's title controversy - News
- Salman Khan: I'll party with Sanjay Dutt when he's out of jail for good - News
- Ouch! A Bollywood actor said no to the Khans? - News
- 'Bhaijaan' Salman Khan unveils first look and release date of Sooraj Pancholi's HERO - News
- LOL no more as Kapil Sharma's Comedy Nights to go off air; shoots last episode with Salman Khan - News


 News Archives

Movie Reviews
  Hot Gallery
Best Dressed Of The Week
Best Dressed Of The Week
Worst Dressed Of The Week
Worst Dressed Of The Week
Pic Of The Day
Pic Of The Day
Bollywood celebs' hot magazine photoshoot
Bollywood celebs' hot magazine photoshoot

A Fifth Quarter Infomedia Pvt. Ltd. site.