clear clear clear clear clear
clear
  
Movies
   Scoops & News

BODYGUARD roars yet again



September 20, 2011 04:49:05 PM IST
Glamsham Editorial
Send to Friend

The star power of Salman Khan just doesn't seize to amaze. As if the stupendous opening and success of WANTED, DABANGG and READY was not enough to rave about, the actor's latest blockbuster BODYGUARD just set another record of a different kind.

view BODYGUARD stills
view BODYGUARD stills

Thanks to an innovative contest, with lucky winners getting free BODYGUARD T-shirts, ticket sales at a chain of theatres belonging to the Rathi Group of Cinemas peaked again, with shows starting to run houseful once more in its third week.

"It was producer Atul Agnihotri's idea to hold a contest at our theatres and give out BODYGUARD T-shirts to the winners," revealed exhibitor Akshaye Rathi of Rathi Group of Cinemas. "This initiative worked magic and ticket sales zoomed at all our theatres," he added.

CHECK OUT: BODYGUARD Salman to be the fastest centurion!

Atul Agnihotri said, "I've known Akshaye since HELLO and he's always ready to do innovative promotions at his cinema chain. When the idea of BODYGUARD T-shirts became such a big hit once the cast and crew started wearing them, we thought it would be a cool concept to extend it to Akshaye's properties. We did it from the heart and are glad the idea of the T-Shirts is a super hit."

Meanwhile, BODYGUARD's fortunes continue to overwhelm the industry. The film, made at a budget of 60 crores, made history in Indian cinema by earning 22 crores on the first day of its release. What's more! In just three weeks of the release, the movie has crossed DABANGG's India box-office figure of 141 crores, and emerged India's second biggest grosser of all time.



 
  

More related news


- Salman Khan gets clean chit by Jodhpur session Court - News
- Will Being Human Salman Khan show his humanity to Ajay Devgn - News
- JUDWAA 2: Salman Khan's double role means double the fun, read how - News
- SPOILER ALERT: Revealing SRK's role in Salman Khan's TUBELIGHT & more - News
- OMG! Salman Khan is 64 year-old? - News
- Salman change of heart for Hrithik; comments on KAABIL & RAEES clash - News
- Govinda promotes AAGAYA HERO on Salman Khan's Bigg Boss - News
- Heard this? Shah Rukh Khan to have cameo in Salman Khan's TUBELIGHT - News
- Salman, Ajay, Saif...B-town hunks inspired by RAEES SRK's pathani look - News
- Shah Rukh Khan & Salman Khan's bhaichara' in Bigg Boss promo! - News
- Salman Khan mourns Om Puri's demise - News
- Aditya Roy Kapur cons Salman Khan for his JAANU! - News
- What makes this Singh bigger than the Khans, Devgns and Kumars of Bollywood? - News
- RAEES Shah Rukh Khan to visit Salman Khan's 'house' - News
- EXCITING! Akshay Kumar, Salman Khan and Karan Johar join hands - News



   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.