September 20, 2011 04:47:50 PM IST Glamsham Editorial
UTV Motion Pictures, known for its innovative marketing initiatives, recently announced India's first film on Dance that too in 3D! To be directed by ace choreographer Remo D'Souza, the film has already confirmed India's veteran dancer - Prabhu Deva in the lead role! But now what's missing is one of the most crucial elements needed for a film - A Perfect Title!!
Understanding the importance of social media in marketing today, UTV Motion Pictures has been at the helm of driving innovative activities on social networking platforms! But now, moving beyond games, breaking promos and first looks on these platforms, activities are now being planned to involve audiences for very critical and importance decisions in movie making! Taking audiences engagement to the next level, UTV has launched a first-of-its-kind contest on a social networking site, asking audiences to suggest an apt title for the film! The film will be titled on basis the most innovative and striking suggestion and the winner will also get an once-in-a-lifetime opportunity to shake a leg with Prabhu Deva himself!
This comes along with a recent promotion that was held online to select the look of Akshay Kumar for another of UTV's upcoming film - ROWDY RATHORE! Considering Akshay was making a comeback in the action genre after a long time, his look in the film was of critical importance for the studio and so UTV launched a contest on social networking site, with a large chunk of audiences suggesting various looks and the winner will get to see the actor don his suggested avatar on the big screen.