Prayag Film City signs Shahrukh Khan as brand ambassador
April 4, 2012 06:02:26 PM IST updated April 5, 2012 11:37:27 AM IST Glamsham Editorial
Business house Prayag Group today announced actor Shahrukh Khan as the brand ambassador of its state-of-the-art filmmaking arena Prayag Film City.
On completion, the Rs.1000 cr project is envisaged across a projected area of 2,700 acres, Prayag Film City will be a mega size integrated film city complex and a one-stop entertainment destination to be opened to the public in two phases at Chandrakona, West Midnapore, 165 kms from Kolkata.
''I belong to the industry and projects like this build its future; so I'm very happy to be the ambassador for Prayag Film City,'' said SRK.
Designed by Bollywood art director Nitish Roy, the big bang Phase I opening of the Film City is slated for 15th April.
Avik Bagchi, Managing Director, Prayag Group said, ''I am optimistic that the project will stand out with a difference, nationally and internationally backed by its innovation and technical superiority, finding its distinctive position in the global entertainment circuit.''