Well it so happened Riteish along with the leading ladies Neha Sharma & Sarah Jane Dias and director Sachin Yardi, who was present to unveil the first look of the film, got irked by the question posed by the reporter of a reputed channel. Since the event was held by the poolside as the name of the movie preaches about being cool, the journo aggressively asked if the starcast present there is planning to jump in the pool. Not only this the journo also went ahead calling it as a thanda (not-so happening) event.
Riteish did reply back saying if he (media personnel) is ready to join them in the pool then they are ready to take a dip. While Sarah Jane said she is ready to enter the pool in the same outfit. However the journo said he can't enter the pool as he doesn't have the costume. Moreover, he made a spiteful remark that stars will go home directly in their plush cars, but he has to go back (in a cab) to office to file the story. The conversation continued and no sooner than turned into an argument. CHECK OUT: Riteish Deshmukh turns set designer for KSKHH
Later, as the event wrapped up Riteish instantly went to the journo. Initially, it was deemed that the infuriated Riteish might get into a brawl, but to our surprise Riteish acted quite coolly. He took the reporter in a corner spot and gave him a piece of mind.
Well it looks like Riteish couldn't live up to his character, which he plays in the film, of being Super Kool!