Kamal Haasan to take up brand endorsements for social service
April 11, 2012 02:38:29 PM IST Glamsham Editorial
One of India's most loved and popular superstars from South Indian and Hindi cinema, actor-writer-director Kamal Haasan, will soon take up something he has never done in his 50-plus-years' career which began when he started acting as a 3-year-old. The superstar will take up brand endorsements, and has signed up exclusively with India's leading celebrity and talent sourcing and management firm, Alliance Media & Entertainment Pvt Ltd.
On why he has signed up exclusively with Alliance Media to represent him, Kamal Haasan said, ''I have signed up with Sunil Doshi's Alliance Media because I believe it is India's most respected talent management firm and is known to provide excellent strategic counsel to several top celebrities and personalities. I look forward to yet another first - that of brand endorsement - in my creative life, and to keep being able to do my bit for society.''
Sunil Doshi, Founder & MD, Alliance Media & Entertainment Pvt Ltd., said, ''We are delighted that Kamal Haasan has signed up with us exclusively for our talent sourcing and Management services. He is a truly global Indian icon - a great actor, writer and film maker who is immensely respected not only for his strong contribution to cinema, but also for his significant initiatives to help the underprivileged. We are honoured that a man of his stature has chosen us to represent his interests, and we look forward to working closely with him.''
It is well known that that Kamal Haasan has converted his legions of fans and fan clubs into a social service organization. This has set a precedent that has percolated through the audiences and has resulted in a social service and awareness movement. All the activities are also self-funded by the fans themselves as a personal initiative, which is strongly supported by Kamal Haasan.
Revealing why Kamal Haasan has decided to go in for brand endorsement, Doshi said, ''Kamal Haasan has certain plans for his work in social service, but is also unwilling to rely on external sources of funding those plans. Therefore, he feels that endorsements with leading companies and brands that have a strong commitment to society and causes would be an appropriate and independent means of fulfilling his vision.''