April 23, 2012 07:11:15 PM IST IBNS, Glamsham Editorial
The song 'Kolaveri Di' that has become an anthem for the nation has won accolades across two award functions- the Goa Fest and IDMA 2012.
At the Goa fest 'Kolaveri Di' was awarded 1 gold and 1 silver while at the IDMA the song won 3 Gold awards across 3 categories namely Best Use of Videos - Social Media, Best Use of Social Networks - Language and Films/ TV Shows/ News Shows/ Events.
The video went viral on internet portals and since then it has become one of the most popular videos in the world.
Sung by actor and lyricist Dhanush, 'Why This Kolaveri Di' became genre bending with comical lyrics that added to its popularity. The biggest buzz creator, the 'U' phenomenon has become an addition to music lingo.
Sony Music along with their digital partners Jack in the Box said, "Kolaveri Di has set a new example worldwide and we are extremely thrilled about these awards as this is just the beginning. We are sure the success of this song will definitely be written in golden words in the history of music industry."