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Kareena Kapoor endorses Alpenliebe's new brand

April 23, 2012 05:37:43 PM IST
IBNS, Glamsham Editorial
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A leading confectionery giant has signed on actor Kareena Kapoor as a brand ambassador for its new Alpenliebe 2 Choco Eclairs brand.

Kareena will feature in the launch TVC and also in all mobile & internet campaigns of the brand. This is Kareena's first brand endorsement in the confectionary category.


Nikhil Sharma, Director Marketing, Perfetti Van Melle India, said, "Today's youth immediately identify Kareena Kapoor as a style icon who has established herself through her work in Bollywood. When it came to selecting the right brand ambassador for Alpenlibe 2 Choco Eclairs, Kareena was a unanimous choice. She is an irresistible mix of beauty, elegance and style. She fits perfectly with our product which promises consumers a great indulgent experience."

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Kareena said, "I am very proud to be associated with PVMI. Alpenliebe is one of India's most loved brands and this innovative product under Alpenliebe has given me the opportunity to work on an exciting new campaign."

The TVC is shot by ad film maker Ravi Udyawar, involved a shoot at Mumbai's Reliance studios followed by a complex post production process at animation studios in Poland and Black Magic, Singapore.


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