clear clear clear clear clear
clear
  
Movies
   Scoops & News

Aamir Khan uses his son Azad to promote 'Satyamev Jayate'



April 25, 2012 11:19:57 AM IST
Rajesh Kumar Singh, Glamsham Editorial
Send to Friend

A sensible and sensitive father will baulk at the idea of using his 'five-months-old' son as a promo tool. Aamir Khan is not one of them. He is introducing Azad Rao Khan to the show business to promote 'Satyamev Jayate', his personal show that hails the victory of truth. He seems to be so proud of doing it that he has been talking copiously to the TV channels about it. And what is Mr. Perfectionist talking about?

view AAMIR KHAN LAUNCHES MUSIC VIDEO OF SATYAMEV JAYATE picture gallery
view AAMIR KHAN LAUNCHES MUSIC VIDEO OF SATYAMEV JAYATE
picture gallery

He narrated his exclusive story to a major TV News Channel about how Azad was always in his lap while the promos of his show were being shot and how they shot one with Azad and him while the kid's doting mother Kiran Rao was not around. When he informed her about it she obviously was unhappy and needed an assurance that the promos will not be aired. So, the promos may not be aired and the video will be kept for family viewing (or who knows may be for a film on the making of 'Satyamev Jayate'). However, nothing prevents Aamir Khan to discuss this on TV.

CHECK OUT: Aamir Khan launches TV show Satyamev Jayate song

What should we call it? Is it another master-stroke of the self-trained guru of 'public relations and subliminal marketing'? Look at what he has done by connecting his child to his upcoming TV show. He has whetted the curiosity of the people who have not yet seen his son. There are some who may look at it as a case of a 'not too subtle an attempt' to promote his business and professional interests by using Azad. First it was his wife and home, and now his son. Is Aamir Khan going overboard here?

He hardly talks about the content of his show, but still keeps feeding tid-bits of his personal life to a select few in the media. Is he doing it innocently? If there is a design behind all this, which seems to be the case, he is doing it to promote a show called 'Satyamev Jayate'. Ironical, yet so typical of a business that thrives on lies and illusions that often turn into delusions.

(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)


 
  

More related news


- In pics: Aamir Khan gorged himself on Gujarati delicacies in Baroda - News
- AY HALO! Aamir Khan takes groufie with Baroda fans during garba - News
- Ranveer Singh takes a selfie with Thug Aamir Khan - News
- Who tried to sabotage SECRET SUPERSTAR Zaira Wasim's career? - News
- Aamir Khan goes unrecognizable as he is clicked by fans! - News
- Aamir Khan's reel daughter hogs limelight at Kangana's SIMRAN screening & how - News
- Aamir Khan: Playing Shakti Kumar in SECRET SUPERSTAR was challenging - News
- This Bollywood awards will make Aamir Khan take back his vow - News
- Aamir Khan: I am not a perfectionist - News
- SECRET SUPERSTAR new song 'Main Kaun Hoon' embark on self-discovery journey - News
- After Aamir Khan, now John Abraham comes forward to help Assam flood victims - News
- OMG! This Khan's son makes debut in Bollywood! - News
- SECRET SUPERSTAR trailer: Aamir Khan is back but Zaira steals his thunder - News
- Revealed: The secret of Aamir Khan's SECRET SUPERSTAR - News
- Aamir Khan woos Kiran Rao by singing 'Aati Kya Khandala'! - News



   Comments



A Fifth Quarter Infomedia Pvt. Ltd. site.