clear clear clear clear clear
clear
  
Movies
   Scoops & News

Rohit Dhawan makes his Ad film debut with Virat Kohli



April 25, 2012 07:19:11 PM IST
Glamsham Editorial
Send to Friend

Ace direct David Dhawan's son Rohit Dhawan a promising, young director who entertained us with his directorial debut, DESI BOYZ directed his first TV commercial with ace cricketer Virat Kohli for a handset brand, where the cricketing icon has been appointed as their Brand Ambassador.

Executive Director of Celkon Mr. Murali said, 'We are in the process of developing mobiles with latest technology like 3G, Android, dual Sim along with lot of entertainment. Since our mobiles are targeted for the youth. Virat was definitely an ideal choice for the 'Brand Ambassador' as our brand has come out with the most youthful features as our first focus and we are also kick starting our multimedia campaign with the release of this ad in the running IPL season.'

ROHIT DHAWAN and VIRAT KOHLI
ROHIT DHAWAN and VIRAT KOHLI

Virat quoted, 'I love challenges and associating with Celkon presented me with an opportunity to partner with a brand that is not satisfied with being one of the most successful brands in South and has now set their sight on the national market. As we know everyone loves watching movies or using multimedia functions on their phone and I am no exception. I am happy to endorse a mobile brand which offers a wide range of multilingual films and various features in one handset. I think the product and the ad are both very well made and I hope viewers will enjoy the ad and the phone. Moreover, I liked the freshness of the creative they had in mind and the ad being directed by Rohit Dhawan was a bonus because I loved his film DESI BOYZ.'

Rohit Dhawan thoroughly enjoyed his first ad film shoot experience even though it wasn't with a professional actor but a cricketer. He says, 'Virat is not only a successful cricketer but also a brilliant communicator and actor too. We all know that he has excellent skills on field and we are sure with this ad he will effectively address his audience his way. Rohit claims 'shooting an ad is way easier than shooting a movie.'


 
 

 More on Glamsham


- Akshay Kumar's 14 days of Goodness - News
- Sidharth, Shah Rukh, Amitabh's candid photoshoot with Dabboo Ratnani you can't miss! - News
- Vikramjeet Virk: My character in BATTLE OF SARAGRAHI is like 'Bhishma Pitamah' - News
- Babe Of The Day - Picture Gallery
- Aamir Khan & other big ticket line up for Rajamouli's next after BAAHUBALI : THE CONCLUSION? - News
- All is well between PADMAVATI actors Shahid Kapoor and Ranveer Singh - News
- Bollywood Box Office Report of the Week: 12th January 2017 - News
- DANGAL, UDTA PUNJAB win big at 62nd Filmfare Awards - News
- Deepika Padukone bonds with her 'pati'! - News
- EXCLUSIVE: Why Ronit & Rohit Roy's mother would weep after watching KAABIL? - News
- MONA DARLING trailer: Vashu Bhagnani's Valentine Day gift is thrilling - News
- Neeraj Vora shifted from ICU but still in coma - News
- OMG! Anushka Sharma calls Ranbir all-time favorite & Ranveer Singh hyperactive - News
- Priyanka Chopra injures herself after filming stunt sequence - News
- Ranveer Singh set for an action packed next with Rohit Shetty - News

   News Archives


   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.