April 30, 2012 06:55:17 PM IST IBNS, Glamsham Editorial
Yesteryear superstar Rajesh Khanna made his debut in ad films with a TVC for a leading electrical and power distribution equipment manufacturer.
Khanna has shot an ad campaign 'Havells Fans are Forever' directed by R. Balki at the Koramangala Indoor Stadium in Bangalore. The TVC showcases the superstar, who is well-known for unprecedented mass hysteria and a frenzied fan following, talking about his fans and giving the viewers a sense that he still has a lot of fan following.
Rajesh Khanna back on screen for 'fans' - Havells Fans
Khanna is shown going down memory lane, remembering how his fans used to follow him everywhere when he was a superstar.
However there's a charming twist at the end of the TVC which goes on to reveal that he certainly does have a lot of fans, but those are Havells fans.
"To be approached after so many years is indeed a great honour for me and I am delighted to reconnect with my fans once again. Shooting after a gap of so many years has definitely brought back fond memories and I feel that not a lot has changed at all. It's good to be back," said Khanna.
Speaking about the new ad, R. Balki, Chairman and Chief Creative Officer, Lowe Lintas India said, "When the ad was being conceived, we could think of none other than Rajesh Khanna himself who had the maximum fan following...almost legendary and who still commands a great deal of respect. Needless to say that it was a huge achievement to direct Mr. Khanna in his first ever commercial."