August 30, 2012 04:44:58 PM IST By Glamsham Editorial
Think of Vidya Balan and the first thing that comes to your mind is her beautiful 'saris'. THE DIRTY PICTURE actress was the sole reason why the trend of saris came back to Bollywood. She made wearing saris trendy and cool. Vidya Balan have never been ashamed of her curves. In fact she is one actress who can carry herself with elan.
Vidya, who is often attributed as classic Indian beauty and known as avid sari fan, has now turned the Brand Ambassador of a South Sari brand, which is based out of south India. She has signed an endorsement deal of a phenomenonal amount of Rs. 5 crores. The brand wants to target the youth as well traditional Indian woman. So they wanted someone who could have an edge for youngsters and at the same time a strong youth appeal. And they found these qualities in Vidya Balan.
Swati Iyer of Bling! Entertainment Solutions says, "Vidya today represents the quintessential India woman, she not only dazzles in saris but is also astoundingly self-assured to follow a path charted out only by her at a time when everyone is sporting similar looks she stands out far apart from the crowd. She brought saris 'back'. Hence it is no surprise that we got her to be the face of the biggest sari brand in the country. We are delighted to represent a personality as unique as her and are extremely proud to play a crucial role in creating Brand Vidya. Today Vidya stands for everything beautiful, real, honest, Indian and fearless. We now also manage her movies and endorsements."
Atul Kasbekar, who heads the firm, adds, "Internally we have positioned her as India's Meryl Streep. To a movie going audience worldwide, if the venerable Ms Streep's name is in the titles, its reason enough to watch the film. We believe that Vidya is now in that league in India by a unique combination of critically acclaimed performances n box office success."