clear clear clear clear clear
clear
  
Movies
   Scoops & News

Vidya Balan gets 5 crores to endorse saris



August 30, 2012 04:44:58 PM IST
By Glamsham Editorial
Send to Friend

Think of Vidya Balan and the first thing that comes to your mind is her beautiful 'saris'. THE DIRTY PICTURE actress was the sole reason why the trend of saris came back to Bollywood. She made wearing saris trendy and cool. Vidya Balan have never been ashamed of her curves. In fact she is one actress who can carry herself with elan.

Vidya, who is often attributed as classic Indian beauty and known as avid sari fan, has now turned the Brand Ambassador of a South Sari brand, which is based out of south India. She has signed an endorsement deal of a phenomenonal amount of Rs. 5 crores. The brand wants to target the youth as well traditional Indian woman. So they wanted someone who could have an edge for youngsters and at the same time a strong youth appeal. And they found these qualities in Vidya Balan.

view VIDYA BALAN picture gallery
view VIDYA BALAN picture gallery

Bling! Entertainment, a celebrity management firm, is the first to recognize this brand image of its client Vidya Balan and capitalize it.

CHECK OUT: Farhan Akhtar, Vidya Balan gung-ho about SHAADI KE SIDE EFFECTS

Swati Iyer of Bling! Entertainment Solutions says, "Vidya today represents the quintessential India woman, she not only dazzles in saris but is also astoundingly self-assured to follow a path charted out only by her at a time when everyone is sporting similar looks she stands out far apart from the crowd. She brought saris 'back'. Hence it is no surprise that we got her to be the face of the biggest sari brand in the country. We are delighted to represent a personality as unique as her and are extremely proud to play a crucial role in creating Brand Vidya. Today Vidya stands for everything beautiful, real, honest, Indian and fearless. We now also manage her movies and endorsements."

Atul Kasbekar, who heads the firm, adds, "Internally we have positioned her as India's Meryl Streep. To a movie going audience worldwide, if the venerable Ms Streep's name is in the titles, its reason enough to watch the film. We believe that Vidya is now in that league in India by a unique combination of critically acclaimed performances n box office success."


 
  

More related news


- Arjun-Vidya's KAHAANI 2 is fair; good haul for SRK-Alia's DEAR ZINDAGI! - News
- 10 dumdaar roles of Vidya Balan that re-define women-centric films - News
- Vidya Balan to unleash her naughty side in TUMHARI SULU - News
- Vidya Balan: I handle myself with maturity and wisdom - News
- Arjun Rampal: Vidya Balan has powerful endurance - News
- Vidya Balan opens up about KAHAANI 2 like never before - News
- Vidya Balan lives like a prisoner - News
- KAHAANI 2's first song will moist your eyes! - News
- KAHAANI 2 or WAJAH TUM HO: Which gripped you more? - News
- Vidya Balan's is Ooh La La on a magazine cover - News
- KAHAANI 2 trailer: Intriguing with edge-of-the-seat suspense - News
- Vidya Balan's KAHAANI 2 trailer date announced! - News
- Neha Sharma's 41-day pregnancy issues - News
- Vidya Balan's KAHAANI 2 releases on 2nd - News
- Haggard Vidya Balan in KAHAANI 2 first look makes an impact - News



   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.