clear clear clear clear clear
clear
  
Movies
   Scoops & News

Art of marketing TALAASH way



December 1, 2012 04:46:05 PM IST
By Enkayaar, Glamsham Editorial
Send to Friend

In the times when the marketing of a film is given more prominence and the audience is bamboozled with the anecdotes associated with the film, TALAASH - THE ANSWER LIES WITHIN has emerged as a wave of fresh air, adhering to the old school of thought that once a film has reached the cinema hall, it is the user of the product that is the audience which should decide the destiny.

download TALAASH - THE ANSWER LIES WITHIN wallpapers
download TALAASH - THE ANSWER LIES WITHIN wallpapers

It indeed is a wave of fresh air as the production house that is producing it, Aamir Khan Productions along with Excel Entertainment do not have shallow pockets, and the producer duo of Riteish Sidhwani and Farhan Akhtar is one of the most astute minds operating in the film industry as far as packaging the film is concerned, but they have decided to let the audience be the final decision maker about TALAASH.

The film was canned in June 2012 itself, and riding on the wave of popularity that Satyamev Jayate had generated Aamir Khan could capitalize on it to make it a huge success. But Aamir Khan being Aamir Khan did not perhaps wish to let TALAASH bask in the reflected glory of Satyamev Jayate and released the film when people have forgotten or rather have pushed back in their mind the memory associated with Satyamev Jayate.

CHECK OUT: Great to fair start for TALAASH, decent haul for JTHJ & SOS

Had it been some other producer they would choose the release coinciding the release midweek or in conjunction with some holidays, but it is not so the case with TALAASH. It has been released on a normal Friday and it has only one week of an independent run before Akhsay Kumar's KHILADI 786 hits the screen next week as a competitor.

May be, Reema Kagti though may not like it, it could be owing to the fact that the director and writer being ladies- Reema Kagti and Zoya Akhtar, they may have decided to give the film its own nuance and let the market decide the quality and its outreach. Zoya Akhtar had done it in the case of ZINDAGI NA MILEGI DOBARA and perhaps buoyed by the success of the film may have decided to keep the marketing of TALAASH on a lower keel.

How it has succeeded would be decided during these two days, but Aamir Khan is a gambler and riding on his gut instincts and being backed by the likes of Reema Kagti, Zoya Akhtar, Riteish Sidhwani and Farhan Akhtar, TALAASH could emerge as a new way in which a film can be marketed in the present times where carpet bombing the film before its release through all forms of media has become a norm.

view TALAASH - THE ANSWER LIES WITHIN videos



 
  

More related news


- Aamir Khan goes unrecognizable as he is clicked by fans! - News
- Aamir Khan's reel daughter hogs limelight at Kangana's SIMRAN screening & how - News
- Aamir Khan: Playing Shakti Kumar in SECRET SUPERSTAR was challenging - News
- This Bollywood awards will make Aamir Khan take back his vow - News
- Aamir Khan: I am not a perfectionist - News
- SECRET SUPERSTAR new song 'Main Kaun Hoon' embark on self-discovery journey - News
- After Aamir Khan, now John Abraham comes forward to help Assam flood victims - News
- OMG! This Khan's son makes debut in Bollywood! - News
- SECRET SUPERSTAR trailer: Aamir Khan is back but Zaira steals his thunder - News
- Revealed: The secret of Aamir Khan's SECRET SUPERSTAR - News
- Aamir Khan woos Kiran Rao by singing 'Aati Kya Khandala'! - News
- Here's when trailer of Aamir's SECRET SUPERSTAR will be out - News
- Heartbreaking news for Salman & Aamir Khan fans - News
- DANGAL producer Siddharth Roy Kapur floats his banner and casts Aamir Khan - News
- Forget BAAHUBALI 2; Aamir's DANGAL is India's first film to cross 2000 cr mark - News



   Comments



A Fifth Quarter Infomedia Pvt. Ltd. site.