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Dull to ordinary start for EK MAIN AUR EKK TU!
February 11, 2012 11:25:00 AM IST Abid, Glamsham Editorial
Kareena Kapoor, Imran Khan, rom-com genre, reasonably popular music and Valentine week, and so a good to decent start (especially at 'A' centre multiplexes) for the Karan Johar venture was a foregone conclusion, more so due to the by and large positive reviews in the media.
The single screens were never expected to fare well and nor did they, as the opening hovered around 10-15 percent. But no need to press the panic button yet as the film can still manage a decent weekend and sail through to the plus side, given the fact that EK MAIN AUR EKK TU has a total release cost of 37 crore (all inclusive), more than half of which is likely to be recovered from non-theatrical rights.
Meanwhile last Friday's GALI GALI CHOR HAI could not achieve anything significant and ended the week with around 4.50 crore, while the Hrithik-Priyanka starrer AGNEEPATH netted another 22-24 crore for a two week total of 112-114 crore (to be validated), and is on way to being the first super hit of the year.